Aviva Investors

Creating a refined motion system for Aviva Investors, bringing their updated brand identity to life through clear and impactful motion design.

Social

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Background

Aviva Investors sought to translate their refreshed brand identity into motion, aiming to elevate their motion graphics while maintaining a professional and corporate tone that would resonate with their audience and stakeholders. I was brought in to lead this transition, tasked with developing a comprehensive set of motion guidelines that would define the brand’s motion language and serve as a foundation for all future motion and video work.

Solution

The motion guidelines I developed centred on using Aviva’s distinctive A and V shapes as bold, dynamic elements that guided transitions and framed content. These shapes became the foundation of the motion system, helping to create a seamless connection between static brand assets and animated content. To support the guidelines, I also produced a series of kinetic motion examples that visualised key themes and offered inspiration for future video work, ensuring consistency while allowing creative flexibility.

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Get in touch: jacksondarley@gmail.com